Is Microsoft Dynamics 365 a CRM?

The short answer is yes – Microsoft Dynamics is a CRM, in that it provides businesses with CRM capability. However, it also integrates with a wider suite of business applications that includes not only CRM functionality but modules including ERP (Enterprise Resource Planning), marketing automation, field service management and human resources.

The CRM functionality within Microsoft Dynamics 365 is delivered through two key modules – Dynamics 365 Sales and Dynamics 365 Customer Service – which provide the tools and capabilities to help your business build and maintain stronger customer relationships by managing and optimising interaction and relationships across the customer lifecycle.