Infographic: How to close more deals with better connected Sales and Marketing
Independent research points to the fact that tightly aligned sales and marketing functions experience 36% higher customer retention and 38% higher sales win rates*.
However, typically issues such as siloed customer data, an over-reliance on guesswork and intuition and inefficiencies in the process can hold this back. As our infographic shows this is where a single, automated platform like Dynamics 365 comes in and can:
- Create one single view of the customer – based around the customer journey
- Track the prospect throughout their journey – using automated workflows that optimize the journey for customers
- Ensure marketing is better placed to hand-off sales ready leads – using lead scoring and sales readiness grading